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Packaging
For years matcha has been a staple in the tea community. Camellia was made to create a unique spin on the classic drink. Camellia matcha is for everyone. The whimsical and earth like designs help to pull in a new audience to be introduced to matcha.
Camellia
Website
Advertising
CrankUp’s packaging lets everyone know it’s lightning in a bottle. This sugar free energy drink is sure to boost your mood. Eye catching colors and electrifying graphics draw in patrons looking for a sweet but healthy cure to tiredness.
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CrankUp
Vivid Blooms
Many people will see Vivid Blooms and think “Why make a brutalist flower shop?” The answer is simple: why not? Bright flowers and stone cold brutalism seem like far opposites on each end of the scale, and combining the two together creates an action packed website just like Vivid Bloom’s bouquets.
Website
Fashion Ads Extended
Wu-Wear
Born in the golden era of hip-hop, Wu Tang Clan’s dark, rugged, and kung fu style shocked the east coast back in ‘93. Their clothing line Wu-Wear was built to reflect this unique style through fashion, along with the “Wear the Wu” ad campaign.
Fashion Ads
Doc Gum
Extra Gum wants to spread awareness that in addition to freshening breath, chewing gum can help with stress, anxiety, and even with focusing. Doc Gum’s “Do more than chew” ad campaign informs customers of the unknown benefits to chewing gum while maintaining a fun attitude.
Subway Poster Ads
The Loop
The Loop is a magazine that recognizes the history, process, and influence that hip-hop has today. Using multiple collaging elements, The Loop’s layout was crafted to best express the gritty topic it covers.
Magazine
Ant's Flamin' Chicken
Think you can handle the heat? Ant’s Flamin’ Chicken is a restaurant powered by extreme spice. That same boldness is reflected throughout the website. Using bright colors, sharp photography, bold fonts and graphics, the site expresses the essence of Ant’s with just a few clicks.
Kitsuton
Smorgasburg style cookin’ combined with Japanese cuisine? That’s a fusion that nobody expected. This Michelin Star restaurant uses sharp and modern designs to help showcase the complex flavors.
Branding Sheet
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Letterhead
Get Away
Music is often seen as way to heal or help calm people down. In this project, Showdown Records partners up with the National Coalition Against Domestic Violence (NCADV) to design an album designed to speak directly to survivors of DV. Based around 90’s hip-hop, the cover has an old school cartoon style that always sticks out on the shelf.
The Gravy
Berks county is known for classic home-style comfort cooking; food that is adored by all ages. Our research found a popular dish called Berks style chicken and waffles. What make this meal unique is the savory gravy poured on top. We realized that there are countless other home-style meals that use various forms of gravy, so why not make the gravy the star of the show? This year, the Reading Fightin’ Phils are bringing the same comfort right to home plate as they become “The Gravy” for their alter-ego game.
Brand Guide
